The wholesale activities of Square Dranken started in 1980 from a liquor store in the heart of the city of Groningen. The liquor store provided the local hotels, cafés and restaurants (on-trade) with wine and spirits. Because the liquor store was located on a rectangular square, the name was changed to Square Drankendistributeurs and later to Square Dranken Nederland B.V.
Wholesale function within The Netherlands
Although supplying the on-trade remained a local affair, the customer base quickly expanded with liquor stores, beverage wholesalers, cash & carries, cooperatives and supermarkets throughout The Netherlands.
In the meantime Square Dranken Nederland B.V. has grown into an European wholesaler with a finely meshed network throughout Europe. The building on Jozef Israëlplein has been exchanged for a stately mansion in the city centre of Groningen.